You're right. This guy's a bit too jazzed.
A more realistic expectation is that you'll come away with some highly effective marketing copy that yields nice ROI. Kind of dull, but do a happy dance if you want to...or send over a testimonial for this page.
“Architech’s experience with Tedd and C Worthy has been very positive. The white papers he has written are a tremendous help during the sales process by showcasing our expertise in developing top-notch software applications. Tedd is fantastic at interviewing me and my staff to translate our thoughts to paper, and at conducting research to fill in any holes. The investment we’ve made in white papers has certainly paid off and I highly recommend C Worthy to any B2B company that’s looking for a reliable, no-hassle writing partner.”
“We were starting from scratch when we chose Tedd from C Worthy to develop a suite of white papers that would support our lead nurturing program and help us educate prospective clients. Since then, C Worthy has delivered 20 well-written white papers (and counting) on a variety of topics ranging from Agile development to marketing automation, mostly targeted at an executive-level business audience. Since Tedd understands what we want, turnaround time is excellent and changes to each draft consistently reflect the feedback we provide. If you need a white paper, I strongly recommend Tedd and C Worthy.”
“The white paper that we commissioned C Worthy to write has become a valuable tool for marketing our Salesforce data quality solutions. After distributing 5000+ copies of the white paper at last year’s Dreamforce conference in San Francisco, we received a very positive follow-up response. Over 200 additional prospects have downloaded the white paper from CRMfusion.com, and copies are distributed at all of our events throughout North America.
Working with Tedd, the writing process went very smoothly. Our effort: one 30-minute phone interview plus some time to review and comment on the white paper outline and drafts. Tedd did the rest. Once we’d approved the final copy, Tedd poured it into our branded template, formatted it and delivered a finished piece on schedule and for the quoted price. We were impressed by the ease with which Tedd translated our technical content into a well-written and marketing-focused piece. We highly recommend C Worthy.”
“Tedd’s combination of creativity, marketing savvy and engineering experience is a rarity that makes him an ideal writing partner for technology vendors.
The case studies that he wrote for us effectively showcase the energy-saving and health benefits of ecoair’s innovative air-cleaning systems.
Within a few weeks, both new leads and older leads that had been on the fence were calling us and referencing the materials directly. The majority of those callers ended up purchasing our product.
We calculated a 3-month ROI of 511%. Our website and email campaign statistics showed that 60% of our customers chose to click on these links—more than any others present in the materials we sent out. Moreover, we’re still getting leads calling us and asking questions that reference the case studies Tedd wrote.
We’re more than confident that each case study has paid for itself several times over in just a few months—and the ROI continues to grow! That’s the amazing aspect compared to other types of materials we have produced in the past. Excellent work, amazing ROI!”
“Tedd was able to significantly improve the structure, sharpen the focus, smooth out the language, and enhance the graphic design of the white paper. I expected several iterations, but following a detailed interview he built a great white paper right away. I would highly recommend Tedd and look to hire him again.”
“We hired C Worthy to write some case studies about our exciting, new hosted software solutions and we were very pleased with the results. Tedd made each success story engaging and informative, while highlighting key selling points with powerful customer quotes. The interviews he conducted were brief and to the point, and he was careful not to waste our customers’ time. We look forward to working with C Worthy again because we have many more success stories to tell!”
“Tedd worked with us to develop an attractive new product sheet for Dynamics TMS, our transportation management solution for Microsoft Dynamics AX. The copy he delivered was well-written, accurate and on-message. With Tedd’s help, we were able to complete the product sheet in time for a major conference, where it was well received by prospective customers.”
Director, Sales and Marketing
“Tedd’s B2B writing expertise and strong business focus made him a valuable asset to our team as we sought to craft a winning application for an important research infrastructure grant involving numerous private-sector partners in the renewable energy sector. In particular, I was pleased with how he blended his own writing with some of our existing material to create persuasive, readable content for each section of the grant application. His organized, checklist-based approach gave me confidence that the application would have the greatest chance of success.
With federal and provincial government granting agencies becoming increasingly business oriented, it pays to work with an experienced writer who can bridge the academic-business divide. Tedd was able to do that for us and I would recommend him to any college or university needing assistance with writing research grant applications.”
Lead Researcher, SEARC
“Tedd delivered exactly what we were looking for: a direct mail letter that was persuasive, sincere, informative, and respectful.
The tone of his writing is exactly what we were looking for, and matched our corporate communications style (though he said it all better!), so it complements all of our other marketing collateral. He’s also clearly a skilled interviewer as he managed to obtain several impactful quotes for the letter from a business colleague that will serve to make the letter even more persuasive.
All drafts were on time, and he listened well to our needs and wishes as demonstrated by what he delivered. As well, Tedd was very pleasant and easy to deal with.
The next time we need some writing support on a marketing project, C Worthy will be at the top of our list.”
“C Worthy helped us develop a compelling white paper about our municipal recycling solutions and the benefits of public-private partnerships. Tedd’s input added real value to the project, resulting in an attractive, highly readable booklet that accurately conveys our message to municipal decision makers. Tedd delivered each draft of the white paper in a reasonable time frame and responded promptly to questions and concerns. If we need to produce another white paper, we’re confident that C Worthy White Papers can get the job done right.”